The work

Rum Doodle is a ski apartment in Serre Chevalier with a playful name and a cosy, retro-inspired interior. The name - a nod to a 1950s mountaineering parody - set the tone for a brand that needed to feel warm, characterful, and just a little offbeat.

We developed a simple yet distinctive identity built around a monogram that hints at skis and alpine lines. The result is bold, minimal, and easy to apply across digital and printed materials. Supporting illustrations add a local story to the mix, bringing in the spirit of mountain adventure without taking things too seriously.

Alongside the brand identity, we designed and built a clean, image-led website that helps guests picture their stay and find the information they need with ease. From welcome packs to signage, everything was created to reflect the apartment’s personality and offer a consistent, thoughtful experience.

The result

A playful, confident brand that captures the charm of Rum Doodle - helping it stand out in a busy market and welcome guests with a clear sense of place.